perifit

Art direction refresh & campaign creatives

Art direction refresh and campaign creatives for Perifit, a connected health brand.

The project focused on updating the existing visual direction while staying aligned with the brand’s identity, bringing more clarity, warmth and visual impact to performance-oriented assets.

Creative concepts and hooks were developed in close collaboration with the marketing team, shaping ads and campaign visuals designed for clarity, relevance and conversion across paid media and lifecycle touchpoints.